Athletes
In a world where a 5, 10, or 15 percent gain in efficiency (or the loss of such efficiency) is the difference between success and failure, athletes who give the proper attention to brain fitness will routinely gain a competitive edge. In that same world where brain injury is common, attention to refined brain fitness practices is even more critical. Add this to the competitive landscape where environmental extremes prevail (cold, heat, humidity, pressure, altitude, distance, etc.) and attention to brain fitness is indispensable.

What Thought Leaders Say:
“In my 40 plus years in the football world, I’ve never met anyone as knowledgeable and talented as Dr. Michael Schmidt. His unique blend of science and sports medicine is truly astounding and makes a significant impact on the performance of the athletes lucky enough to have worked with him.”
Coach Tommie Robinson
Former Assistant Head Football Coach, LSU Tigers, 2019 NCAA National Champions
PAC-12 Recruiter of the Year, University of Southern California Football, 2017
Former Assistant Head Coach, Current Special Teams Coordinator, University of Colorado Football, 2023- Present
Specialized athlete capabilities
The adjacent list shows the attributes needed by athletes that generally improve along with improved brain fitness. Our fundamental goal is to optimize the biological drivers that shape these attributes, so that all athletes can pursue optimal performance in their chosen sport and in their chosen position in that sport.
We use the phrase, “A leader’s brain is built, not born.” This is because an athlete’s brain is being continually remodeled based on their training, diet, specific nutrients, lifestyle, environment, medication, exposures, and other factors. Athletes who understand that they are actually building a brain through their deliberate action will gain a competitive edge. Athletes who leave this to chance will lose the opportunity to gain that edge.
Incremental gains and losses in brain fitness can determine how an athlete’s capabilities (skills) are acquired, developed, and deployed. Thankfully, many of the drivers of brain fitness are known, actionable, and are under an athlete’s control.
What Thought Leaders Say:
“As a 30-year coaching veteran (13 yrs Division I football and 17 yrs NFL), I have been on the front lines of the Human Performance puzzle my entire adult life. After meeting and working with Dr. Michael Schmidt, I can only say ‘I wish I knew then what I know now.’ Dr. Schmidt operates on the very cutting edge of what it really takes to maximize Human Performance, regardless of the discipline or any other environmental factors. The work he and his team are doing is truly amazing!”
Coach Curtis Modkins
Minnesota Vikings Football; NFL; Running Backs Coach/Run Game Coordinator
Former Offensive Coordinator, San Francisco 49ers, Buffalo Bills
Former Running Backs Coach, Kansas City Chiefs, Denver Broncos
Athletes Competing Today
For athletes where rapid speed of processing and critical decision making within seconds to milliseconds is critical, optimizing brain fitness can result in incremental gains that impact performance, health, and safety.
In many contact sports such as football, hockey, soccer, rugby, boxing, wrestling, mixed martial arts, and others, the residual effects of repeated blows to the head can impact cognition in ways that render attention to brain fitness as essential. In cases where there is an actual history of concussion, the need for brain fitness tools is even more crucial. Attention sooner is better than later. Differences between males and females are also important, as females demonstrate even greater vulnerability to brain injury.
Those bigger bodied athletes who play positions such as offensive or defensive line, heavyweight wrestlers, and others, already carry some of the cognitive risk factors while active in their playing years. These features working against brain fitness in bigger athletes should receive attention early in their careers. For example, the average NFL offensive tackle weighs 317 pounds, while the average collegiate offensive lineman weighs 310 pounds. In these cases, there is often increased visceral (belly fat), increased inflammatory markers, and blood sugar imbalances. All of these can adversely impact brain fitness. Add blows to the head to this scenario and the need for attention to brain fitness measures only increases.
Retired aThletes
In many sports such as football, hockey, soccer, rugby, boxing, wrestling, mixed martial arts, and other contact sports, the residual effects of repeated blows to the head can impact cognition in ways that the tools of brain fitness can address. In cases where there is an actual history of concussion, the need for brain fitness tools is even more crucial–the sooner the better. Whether a former player that is now a coach or a former player now leading in business outside of sports, the demands for optimized brain fitness and optimal performance remain a major factor.
Also, retired athletes who do not remain fit begin to take on many of the biological attributes that work against brain fitness. Those bigger bodied athletes who played positions such as offensive or defensive line, heavyweight wrestlers, and others have already carried some of these risk factors while active in their playing years. Thus, the features working against brain fitness in bigger athletes aggregate and are amplified during retirement. When aging is added to this dynamic, the impact on cognition is even more pronounced.